SCHÖN KAFFEE
BRANDING & PACKAGING DESIGN
Schön Kaffee is a specialty coffee roastery near by Bamberg, founded in 2017 by Daniel Schön. The focus is on exceptional beans with high cupping scores, sourced through small importers.
The roasting profiles highlight the natural character of each bean: sometimes fruity and floral, sometimes chocolatey and nutty. One thing never happens at Schön Kaffee — the beans are never roasted extremely dark. Every coffee keeps its own personality.This philosophy also shapes the branding. When coffee is seen as a complex taste experience rather than simply a “dark wake-up drink”, diversity becomes essential — and visible.
The coffees appear in a color system: blue for filter coffee, red for espresso and green for omni roasts. Limited specials regularly introduce new colors and designs, expanding the collection.
Over time, the shelf becomes almost a spectrum of colors — as diverse as the flavor worlds of the coffees themselves.
Roasting, taste and design work together, turning the visual identity into part of the experience.
The logo was designed by the Afro American artist Ray Moore.
