SCHÖN KAFFEE
BRANDING & PACKAGING DESIGN
For specialty coffee roaster Schön Kaffee, Bureau Coletta developed a distinctive packaging system that makes the diversity of the coffees visible while also expressing the brand’s attitude and identity.
A clear colour system differentiates the product categories – blue for filter coffee, red for espresso and green for omni roasts – creating intuitive orientation on the shelf.
Changing Special Editions expand the product family with their own colours and personalities, generate fresh buying impulses and, over time, create a vibrant and diverse “rainbow shelf”.
The design thus combines clarity and recognisability with the flavour diversity and individuality of the products, while also communicating Schön Kaffee’s open-minded, inclusive and contemporary brand values.
As a Direct Trade brand, Schön Kaffee also maintains close relationships with traders and producers in Africa.
